I have been able to resist the siren call of bashing the church of GFOFHAVVAGM . I had to add AGM, anti-genetically-modified. Maybe the church is growing because it’s name is growing. Like Captain Dan strapped to the mast, Ive wrestled my internal wry sarcastic beast of low tolerance for fads and let it all slide.
The beast was nearly released when I read about the President’s meddling in the usually free of controversy twice per decade release of government dietary guidelines. The new tzar is a synergistic companion to the naked emperor.
Tagtow is the first executive director of CNPP to have neither a Ph.D. nor a career background with extensive experience in food science and public health.
Well versed in Alinsky that one is.
Tagtow’s ideas center less on sound dietary science and more on “sustainable agriculture,” a niche cause of the bourgeois left that has no practical implications for the broader public.
Instead of analyzing the relative benefits of grains, meats and vegetables, the committee has discussed the carbon footprint of farmers’ markets, federal bans on sugary drinks, urban agriculture, climate change and the sustainability of the plant-based diet.
Now we need to move away from a grain agriculture based food industry. Gluten Free Farming? Anyone???? I am gonna need veneers. I’ve been gnashing for a decade or who, but when I learned about this it stopped being particulate bits of enamel ground off my teeth. Chunks are starting to go missing.
While dialing up some cosmetic dentistry I saw this article which links to this study. Made me collect the bits of tooth surrounding my chair and give super glue one more try. It also ultimately did release my inner Kracken.
From the article:
By raising doubts over the scientific consensus on pesticides, hormones, and GMOs, organic food marketers deliberately played on people’s fears in order to expand the industry. One company, Organic Valley, even goes so far as to distribute activity books and promotional materials to schoolchildren that tout the alleged health benefits of organic food, indoctrinating a new generation of consumers. Parents are urged to lobby schools to serve organic-only meals.
The study quotes a question:
In January 2014 Wall Street Journal reporter Sarah Nassauerasked “What will make people pay $3 more for frozen pizza thatsays “organic” when they been eating non-organic pizza foryears?”
In 2014 the organic food industry has grown globally to more than$63 billion and is part of an even larger green industry market(SustainableBusiness.com, 2013). In one of its “Lifestyles of Healthand Sustainability” (LOHAS) reports, the Natural MarketingInstitute (NMI, 2010) reports that the natural living marketplaceis valued at $290 billion in the United States alone.
I have a question. At what point does revenue reach a level that deserves the moniker “Big Corporate”? $290 billion must not be enough to provoke scrutiny of the companies that comprise the industry. There have to be some big companies in there somewhere.
A quick look at the 2012 Annual Report for Whole Foods shows sales of nearly $12 billion with a gross profit exceeding $4 billion, and an ROIC of 12%. The report shows the rate of expansion, stores added, square footage added, and an outlook for same in coming years. I shared the anecdote about sitting with a group of execs from my employer, for our annual cloistered “Christmas with the BOD” dinner and the sobre mesa that occurred during. The crew were uniformly agitated that construction for the new, closer Whole Foods was being delayed because some group deigned oppose it based on the fact that it would destroy a large swath of green belt urban property. My wife and I were alone in our awareness of the irony.
I predict there is another more palpable irony coming just around the corner. In fact its already started but has yet to reach the critical mass that creates a trend or fad. Whole Foods is or will be soooooo yesterday because they WILL be branded big-corporate. The points made in the article will become fodder for organic feeders to eschew the chain, using what is really indictment of their religion to indict its first national church. They will become to the church of GFOFHAVVAGM what the Church of England would be to a Southern Baptist.
I’ll close with a weak effort to tie this in topically. The strident defense of the church of GFOFHAVVAGM and its requisite evangelizing and behavioral choices is actually not something unfamiliar to us in the sphere, tactic wise. A reading of any newly arrived woman to one of these blogs and her objections to the facts that form the foundation of conversion to clear sight on gender matters is no different that what one encounters when they discuss GFOFHAVVAGMism. There, I tried.